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DEMO THEATRE was created to provide Exhibitors the opportunity to present their best elevator pitch to a room full of Dealers. Audience members get the opportunity to hear something about a vendor’s offering through an “out of booth” experience in the hopes of driving more traffic to the Exhibitors booth.



– 13 Vendors will be chosen by a random draw
– The Vendor will be announced by the emcee and will have two minutes on stage to give the audience their best pitch
– We are encouraging all Vendors to display only one single graphic on the screen
– The use of Video, PowerPoint and/or Keynote presentations must be pre-approved by the TADA


We are asking all registered Exhibitors to send an email to Diana Conte at with ‘Demo Theatre’ in the subject line no later than March 10, 2020. Please provide a one-page detailed summary of the product/service you will be presenting. Selected participants will be notified two weeks prior to the event date. 



– All participants will be asked to take part in two briefing meetings – to understand and agree to the tactics of Demo Theatre and to help participants where necessary
– Deadline to submit graphic is on March 30, 2020. There will be no modifications allowed
– Vendors will not be allowed to take part in any sound-check or pre-rehearsals on the day of the event

If you have any questions or concerns, please send an email to


NOTE: Demo Theatre is only open to Exhibitors of the 2020 Automotive Conference and Expo. If you would like to register, please click here: